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01

Citi Consumer Banking USA

User Experience Research  Projects done during my time at Citi Bank

OVERVIEW

These case studies are a compilation of my work done at the Citi Consumer Banking division. In a span of 2 years, I worked in various domains like Acquisitions, Payments, Lending, Service, and more.

ROLE

  • Sole Strategic Researcher-Product and Design Needs

  • Design Execution and Development
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Case Study 1-Mobile Evolution
Case Study 2 -Service Domain
Case Study 3-Acqusitions Domain
Case Study 4- Shop and Marketing Domain
User testing findings
Case Study 5-  Best Practices in Fintech UX
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