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01

Citi Consumer Banking USA

User Experience Research and Design Projects done during my time at Citi Bank

OVERVIEW

These case studies are a compilation of my work done at the Citi Consumer Banking division. In a span of 2 years, I worked in various domains like Acquisitions, Payments, Lending, Service, and more. As a product design lead I was involved in the end-to-end product development proces from research to strategy to design execution.

ROLE: EXPERIENCE LEAD

  • Sole Strategic Researcher-Product and Design Needs

  • Design Strategy

  • Design Development and Execution
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WORK

Citi Research

UX Research

Research studies include

  • Evaluative research

  • Generative research

  • Market research

  • Usability testing

  • User interviews

  • Best practices report

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Domains include

  • Shop

  • Service

  • Acquisition

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The work inside this project is under NDA so password is required.

Citi Strategy and Innovation

Strategic Design

Strategic work around

  • Inclusive Design

  • Experience Strategy and Mapping

  • Mobile Evolution

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Domains include

  • Shop

  • Redesign

  • Digital Engagement

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The work inside this project is under NDA so password is required.

Citi Design 

Product Design

Experience Design includes

  • Designing Cross-Border Transfer

  • Optimizing Citi Net Banking

  • Small Business Banking

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Domains include

  • Service

  • Payments

  • Acquisition

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The work inside this project is under NDA so password is required.

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© Neelesh Ranjan 2021

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